Posts Tagged ‘advertising’
La pieza de comunicación corporativa de Chrysler para la Super Bowl se encuentra entre las más populares. Wieden+Kennedy ha echado mano del actor y director Clint Eastwood.
En el spot de dos minutos, Eastwood comenta que EE.UU. está en el tiempo de descanso pero que ya es hora de levantarse y ganar la segunda mitad del partido. Este anuncio es altamente motivacional aunque hacia el final pueden identificarse los logotipos de lar marcas de la casa Chrysler.
La pieza, que en un primer momento no tiene formato de anuncio ha tenido una gran acogida. En ella se cita el ejemplo de Detroit, que se está recuperando de la crisis, como ciudad modélica para los Estados Unidos.
Exploit yourself is a Spec commercial inspired by NIKE.
Directed by Carl Erik Rinsch, Expliot yourself talks about your own limits. The commercial was produced in Big Lazy Robot Visual Effects studio from february to may.
Our wish was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment.
‘Exploit Yourself’ talks about pushing your limits just for the sake of it.
Who said life at the city was placid
The evolution of technology, beginning in the early stone age and evolving to the most powerfull technology of all times.
Client: SATURN Advertising Agency: scholz&friends, Berlin, Germany (www.sf.com) Creative Director: Oliver Handlos Art Director: James Cruickshank, Michael Hess Copywriter: Felix Fenz, Sebastian Plum, Bastian Engbert Management Supervisor: Uli Schuppach Account Supervisor: Sandra Ortmann, Jürgen Fink TV-Producer: Claudia Knipping, Nina Heyn, Mathis Rekowski Director: Carl Erik Rinsch Executive Producer: Lutz Müller Producer: Tobias Steinhauser dop: Javier Aguirresarobe Postproduction: Alex Grau Charakter-Design: Jeff Julian, Big Lazy Robot Sounddesign: Audioforce
Our bridge is made out of larger than life, bright red children’s building blocks. In fact, everywhere you look, truck loads are being delivered whilst cranes are lifting and moving the huge red bricks in to position, with pillars of red bricks surrounded by scaffolding as the bridge is constructed.
by The Mill
Everyone on the team was encouraged to be less literal with the narrative and visuals – to take a delicious thing and make it beautiful, metaphorical, sensory. Technically we thought to do as much of the job as possible in camera. We decided to use a phantom flex to create the feeling of painting in ultra slow motion. The technology plus great design and cinematography resulted in a break out spot.
Terminix is the USA largest pest-control provider which assists homeowners in proactively protecting themselves from the financial and health issues associated with pest problems. The main creative challenge of this project was to develop the creatures, generating these monsters: we were searching for something unexpected and at the same time it had to have the insects features, but magnified.
A la campanya participen també l’actor Quim Gutiérrez i el grup català Els Amics de les Arts.
A més per primera vegada un anunci de televisió incorpora una hashtag (#quetenim) per compartir impressions a la xarxa.
Your flight has an impact. Plane Stupid’s new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman.
We have a problem. We’re flying too much, and it’s changing the earth’s climate. Aviation is the fastest growing cause of climate change. But instead of doing anything about it, the Government is planning more flights and larger airports.
Like you, we’re worried about climate change. Like you, we don’t think the Government can be trusted to do what needs to be done.