Posts Tagged ‘advertising’

Clint Eastwood.

La pieza de comunicación corporativa de Chrysler para la Super Bowl se encuentra entre las más populares. Wieden+Kennedy ha echado mano del actor y director Clint Eastwood.
En el spot de dos minutos, Eastwood comenta que EE.UU. está en el tiempo de descanso pero que ya es hora de levantarse y ganar la segunda mitad del partido. Este anuncio es altamente motivacional aunque hacia el final pueden identificarse los logotipos de lar marcas de la casa Chrysler.
La pieza, que en un primer momento no tiene formato de anuncio ha tenido una gran acogida. En ella se cita el ejemplo de Detroit, que se está recuperando de la crisis, como ciudad modélica para los Estados Unidos.

www.marketingdirecto.com

by 
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The Runner.

Exploit yourself is a Spec commercial inspired by NIKE.

Directed by Carl Erik Rinsch, Expliot yourself talks about your own limits. The commercial was produced in Big Lazy Robot Visual Effects studio from february to may.
Our wish was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment.
‘Exploit Yourself’ talks about pushing your limits just for the sake of it.

Who said life at the city was placid

by BLR_VFX
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Evolution of Technology.

The evolution of technology, beginning in the early stone age and evolving to the most powerfull technology of all times.

Client: SATURN Advertising Agency: scholz&friends, Berlin, Germany (www.sf.com) Creative Director: Oliver Handlos Art Director: James Cruickshank, Michael Hess Copywriter: Felix Fenz, Sebastian Plum, Bastian Engbert Management Supervisor: Uli Schuppach Account Supervisor: Sandra Ortmann, Jürgen Fink TV-Producer: Claudia Knipping, Nina Heyn, Mathis Rekowski Director: Carl Erik Rinsch Executive Producer: Lutz Müller Producer: Tobias Steinhauser dop: Javier Aguirresarobe Postproduction: Alex Grau Charakter-Design: Jeff Julian, Big Lazy Robot Sounddesign: Audioforce

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The Ultimate Cheese.

LowLow cheese TV advertisement featuring a mouse surrounded by hundreds of mousetraps.

by mpcvfx
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Barclaycard Waterslide.

The dream of every boy, to go from home to school or work in a waterslide at 200 m. above the ground.

by Jordi Bares

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Jeep Heritage.

A wonderful job travelling through time to show every single jeep model with footage from those days. Great.
Jordi Bares

by Jordi Bares

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Barclaycard. Roller Coaster.

Barclaycard, sorprendió con aquel el que un hombre que hacía su recorrido al trabajo en un tobogan acuático, vuelve a sorprender. Esta vez, el protagonista recorre la ciudad de New York montado en una montaña rusa.

La realización del anuncio es realmente sorprendente y hasta cuentan con un video sobre el Making of del anuncio.

by Kreatif360

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Rabbids Go Home.

Over the last few days, the people of London and Birmingham must have thought they were seeing things as the world’s fastest shopping trolley, being pushed by a 6ft Rabbid, zoomed past them. This record breaking trolley has been built to mark the launch of “Rabbids Go Home” – the latest of the Rabbids’ adventures, which will take them all the way to the moon if they can build a pile of stuff big enough to get there. Our road legal machine comes complete with a 250cc engine and can travel at an astonishing 70mph – now that’s what you call a trolley dash!

Air Swimmers.

Air Swimmers swim through the air with incredibly smooth and life-like motion. These amazing fish provide hours of remote control indoor fun in even the smallest of rooms (not for outdoor use). They require only four AAA batteries (one in the body, three in the controller) and have complete up, down and 360 degree turning control.

MTV Rocks! Turbines Ident.

As part of the re-branding of MTV’s 6 international specialist music channels, PostPanic were asked to create all the idents (8 in total) for new channel, MTV Rocks. Director Mischa Rozema developed a central theme and wrote a set of scripts based in an imaginary landscape populated with surreal characters and situations. Shot on location in Northern Spain, the footage was then brought back for some CG trickery back here in Amsterdam. Massive Music worked on the audio side of things.

Dairy Seagull.

Dairy. The Consumer Education Project is an initiative by Milk South Africa that was launched to promote the health and nutritional benefits of dairy. Three servings of dairy are recommended every day to ensure optimal calcium intake and benefit from all the nutrients that dairy has to offer. Adequate intake of dietary calcium through dairy sources, as part of a healthy and balanced diet, is essential to bone health and preventing osteoporosis. Dairy also plays a role in weight management, hypertension, type 2 diabetes and may even enhance recovery after sport. The calcium in dairy products is needed throughout life, from birth to old age, to build strong bones and teeth and later on, maintain and help minimise the inevitable bone loss. .

Santander “Bridge”.

Our bridge is made out of larger than life, bright red children’s building blocks. In fact, everywhere you look, truck loads are being delivered whilst cranes are lifting and moving the huge red bricks in to position, with pillars of red bricks surrounded by scaffolding as the bridge is constructed.

by The Mill

FAGE. PLAIN.

It’s always great to work on jobs that start with an open brief. We loved Mullen’s script and instantly thought of designing a yogurt inspired visually poetic world. We had a lot if creative freedom to design the imagery, and that’s always what makes a strong spot.
Everyone on the team was encouraged to be less literal with the narrative and visuals – to take a delicious thing and make it beautiful, metaphorical, sensory. Technically we thought to do as much of the job as possible in camera. We decided to use a phantom flex to create the feeling of painting in ultra slow motion. The technology plus great design and cinematography resulted in a break out spot.
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Flying Monster.

Terminix is the USA largest pest-control provider which assists homeowners in proactively protecting themselves from the financial and health issues associated with pest problems. The main creative challenge of this project was to develop the creatures, generating these monsters: we were searching for something unexpected and at the same time it had to have the insects features, but magnified.

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quetenim.

El nou anunci d’Estrella Damm ret homenatge a les coses bones que tenim aquí, i per fer-ho s’ha escollit l’exemple dels tres millors futbolistes del món, Xavi, Iniesta i Messi així com la resta de jugadors fets a La Masia.
A la campanya participen també l’actor Quim Gutiérrez i el grup català Els Amics de les Arts.
A més per primera vegada un anunci de televisió incorpora una hashtag (#quetenim) per compartir impressions a la xarxa.
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AIDES. GRAFFITI.

La agencia TBWA Paris creó este trabajo para la primera asociación francesa que lucha contra el SIDA llamada AIDES. Usando como recurso la animación, el video mezcla diversión y humor para concientizar sobre el uso del condón como forma de evitar contraer SIDA.
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PRIME BIG SERIES.

Breaking Bad, Mad Men, Lost, Six Feet Under, Californication y algunas series más, representadas a modo de maqueta en este vídeo de la televisión belga Prime.
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Carrot and Chicken.

La dama y la muerte’, de los estudios granadinos Kandor Grafic y la productora de Antonio Banderas, ha sido seleccionada por la Academia de Hollywood como una de las finalistas para los Oscar en la categoría de cortos de animación. La película que es tambíen candidata a los Goya, incorpora la tecnología 3-D. Vamos a ver como fue el proceso creativo “rtve“.
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Polar Bear.

It’s really not about polar bears any more…
Your flight has an impact. Plane Stupid’s new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman.
We have a problem. We’re flying too much, and it’s changing the earth’s climate. Aviation is the fastest growing cause of climate change. But instead of doing anything about it, the Government is planning more flights and larger airports.
Like you, we’re worried about climate change. Like you, we don’t think the Government can be trusted to do what needs to be done.
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La Vache qui rit.

National Geographic / Think Again #1.

DEVIN. We created this five ids for National Geographic’s new campaign “Think Again”.
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Molecular gastronomy. Cuisine R-EVOLUTION.

Cuisine R-ÉVOLUTION:
Molecular gastronomy kit from MOLECULE-R Flavors
www.MOLECULE-R.com
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Coke “Stewie v. Underdog”.

Another cool commercial from Coke. This one appeared during the 2008 Super Bowl (and American Idol Final Show 2008).
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Origami In the Pursuit of Perfection.

Commissionde by the advertising agency Nordpol+ Hamburg I designed the origami models and consulted the stopmotion aswell as the computer animators of this world wide corperate movie that tells the story of the japanese sports brand ASICS. The movie won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awards, silver at the Clio in Miami and two times bronze at ADC Germany.
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