As part of the re-branding of MTV’s 6 international specialist music channels, PostPanic were asked to create all the idents (8 in total) for new channel, MTV Rocks. Director Mischa Rozema developed a central theme and wrote a set of scripts based in an imaginary landscape populated with surreal characters and situations. Shot on location in Northern Spain, the footage was then brought back for some CG trickery back here in Amsterdam. Massive Music worked on the audio side of things.
The turbines ident plays with the idea of a spiders web but also draws inspiration from the dazzle painting of ships during the second world war. It’s a combination of location shoot and visual effects.