Exploit yourself is a Spec commercial inspired by NIKE.
Directed by Carl Erik Rinsch, Expliot yourself talks about your own limits. The commercial was produced in Big Lazy Robot Visual Effects studio from february to may.
Our wish was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment.
‘Exploit Yourself’ talks about pushing your limits just for the sake of it.
Who said life at the city was placid