The Sony Bravia Play Doh Rabbits ad was developed at Fallon, London, by creative directors Juan Cabral and Richard Flintham and agency producer Nicky Barnes.
Filming was shot by Frank Budgen via Gorgeous Enterprises with producer Rupert Smythe.
Editor was Ted Guard at The Quarry. Post production was done at The Moving Picture Company, London. Sound was mixed by Parv Thind at Wave Studios. Animation was directed by Darren Walsh at Passion Pictures. Modelling was provided by Artem Studios, London.